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  Logo and Corporate Identity Frequently Asked Questions

Question 1. I printed a GIF version of my logo and it looks jagged!

Question 2. What is a vector file format?

Question 3. What is a bitmapped image?

Question 4. I resized my logo and it looks jagged.

Question 5. I printed out the logo existing on line on my printer and the colors are different than the ones I see on the screen.

Question 6. I plan to display my logo on a web page. How can I make sure that the colors display correctly in any browser?

Question 7. I printed out the logos I have on my web page and I noticed some grainy colors.

Question 8. Which one of the logo design files in our Logo Package can be used for silk-screen purposes on apparel?

Question 9. Where can I print my Stationery?

Question 10. How can I specify the colors to my print shop?

Question 11. My print shop wants the digital files in Macintosh format.

Question 12. What is Pantone?

Question 13. How can you match the colors on the screen with the colors I want for printing my Stationery?

Question 14. How can I have my Stationery in Microsoft Word?

Question 15. If I ever want to use different colors, will I be able to change them myself later on?

Question 16. What is Graphic Package?

Question 17. What file formats are included in my Graphic Package?

Question 18. Where can I see a list of all the files included in my packages?

Question 19. What programs do I need in order to open the files included in my packages?

Question 1.
"I printed a GIF version of my logo and it looks jagged!"

The GIF (graphics interfile format) files are the ones you can see online used in web sites and are also included in your Graphic Package. GIF is a low resolution file format (72 dpi) and suited for Internet use only. Don't use GIF files for quality printing.

Question 2.
"What is a vector file format?"

Vector files contain data described as mathematical equations and are typically used to store line art and CAD (computer aided design) information. Keep in mind that a vector format logo can be resized without any loss of quality as opposed to a bitmapped image (GIF, JPG, TIF) that loses quality when resized. Vector graphics are created in programs such as: Adobe Illustrator or Corel Draw.

Question 3.
"What is a bitmapped image?"

A bitmapped image is built from individual cells called pixels, which are set to a grid like a mosaic. Most digital photographs and screen captures are bitmap images. A bitmapped image can not be resized without loss of quality. Please note that resizing GIF, TIF, BMP formats will result in image degradation because these are bitmapped formats.

Question 4.
"I resized my logo and it looks jagged."

If you tried to resize one of these file formats: GIF, TIF, BMP, JPG you will notice that you have a poor quality image. These file formats are bitmapped images. A bitmapped image can not be resized without damaging its quality.

Question 5.
"I printed out the logo existing online on my printer and the colors are different than the ones I see on the screen."

Please note first that the colors you see on the screen may look different according to the monitor used. Meanwhile there's always a difference between the printed colors and the ones you see on your screen because the colors you see on the screen are RGB colors while the colors of the printed copy are CMYK colors. In other words, the colors you see on the screen are obtained used light beams while the colors on paper are made of INK.

RGB stands for the three colors used in this system - Red, Green and Blue.

This color model is very much based on light. Imagine three different spotlights, red, blue and green, directed at the same spot on a white screen. Because each spotlight adds more light, the resulting color of two spots will be brighter than just one. Where all three spots meet, the color is at maximum brightness - white.

The RGB model is used in a television or computer monitor. The colored spots of a TV screen emit three colors, and the sum of these colors determines the impression to the eye. If the color spots shine with equal strength, the visual impression is white or gray. This is called an Additive color model. Each color in the RGB system has a value for Red, Green and Blue. This value goes from 0 to 255, where 0 for all three colors equals black, and 255 for all equals white.

Thinking of the spotlights this is quite logical - no light, or weak light means black or dark color, and full light from all three must result in a strong white light. This means that you can get more than 16 million colors (TrueColor) because 256x256x256 = 16 777 216, but you can only get 256 shades of gray. If you only have an 8-bit output to your color monitor, this is of course academic, because you'll never be able to see more than 256 colors anyway.

CMYK The other important color model is called CMYK.

CMYK stands for Cyan, Magenta, Yellow and Black (K for blacK so you don't confuse it with Blue).These colors are sometimes called process colors, because you use them in four-color process printing. If you have a color printer, you know that the toner in the machine consist of these primary colors. Primary colors mean that all other colors can be created by mixing these colors together. Cyan, magenta and yellow are theoretically all you need, but to make a print look sharp and crisp you also use a black plate in the printing press. This is called a Subtractive color model, because the process ink pigments "subtracts" or absorbs certain colors and reflects others (for your eye to see).

Question 6.
"I plan to display my logo on a web page. How can I make sure that the colors display correctly in any browser?"

Please note that all the existing browsers can not display all the colors of the color spectrum accurately. The browser works by trying to match the colors found on the web page with a color existing in its color chart. This effect is called dithering and what you get is a GRAINY result.

Question 7.
"I printed out the logos I have on my web page and I noticed some grainy colors."

Please note that all the existing browsers can not display all the colors of the color spectrum accurately. The browser works by trying to match the colors found on the web page with a color existing in its color chart. This effect is called dithering and what you get is a GRAINY result. This grainy look appears ONLY on the screen.

Question 8.
"Which one of the logo design files in our Logo Package can be used for silk-screen purposes on apparel?"

The formats usually required by the embroidery companies are: tif, jpg, gif. We provide these formats in your Graphic Package.

Question 9.
"Where can I print my Stationery?"

We recommend to print it in your local printshop. It will be faster and you can view the pre-print samples immediately.

Question 10.
"How can I specify the colors to my print shop?"

Please refer to the gp.txt file included in your Graphic Package. You will find there the suggested Pantone colors to use to print your Stationery. Visit a printshop and ask them to show you a Pantone chart selector this way you can easily identify the colors we suggested or select new ones.

Question 11.
"My print shop wants the digital files in Macintosh format."

Your Graphic Package includes your logo and the stationery in .AI (Adobe Illustrator) format. These files can be identified reading your txt files. These files can be opened on any Macintosh using the program Adobe Illustrator.

Question 12.
"What is Pantone?"

Pantone Matching Systems, often referred to as PMS, are the most widely used color matching systems in the printing industry. A true PMS color is defined by a mixture of inks that will provide a specific color (e.g. PMS 185 is a very common bright red color). Pantone also provides a matching system that allows process printers (using only CMYK inks) to closely, but not exactly, match any of the PMS standard ink colors.

Question 13.
"How can you match the colors on the screen with the colors I want for printing my Stationery?"

We match the colors you see on the screen with the Pantone colors we have specified in a Pantone Chart Selector. We then send you the color codes for each color e.g. 100% Pantone 485 CVC 2X. Write down these codes and visit any Printshop. Ask them to show you a Pantone Chart Selector and you will be able to select your preferred colors or see our suggestions.

Question 14.
"How can I have my Stationery in Microsoft Word?"

We can also create your stationery for you in Word format for free if you order a logo with us.

Question 15.
"If I ever want to use different colors, will I be able to change them myself later on?"

You may attempt to do it yourself but we suggest having it done by a graphic design expert. This service is free for you during the first year after your order.

Question 16.
"What is Graphic Package?"

These packages include all the necessary files of your logo for: Internet use, printing, fax sheets, brochures and for any printed or electronic media use.

Question 17.
"What file formats are included in my Graphic Package?"

You will get your logo or/and corporate identity in the following formats: ai (adobe illustrator), cdr (corel draw), gif (graphic interfile format), jpg (joint professional experts group), bmp (bitmapped), tif.

Question 18.
"Where can I see a list of all the files included in my package?"

The list is included in Graphic Package. The file name is gp.txt.

Question 19.
"What programs do I need in order to open the files included in my packages?"

Here are a few suggestions:
Files in CDR format can be opened and edited by Corel Draw.
Files in AI, EPS format can be opened and edited by Adobe Illustrator, Corel Draw.
Files in GIF, JPG, BMP, TIF format can be opened by any Internet browser, and edited in Adobe Photoshop, or Paint.

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Testimonials

I was very pleased with how quick the support team responded. I needed to get my new logo up and running in less than 1 week, and they delivered.

My criterion in selecting a design team was one that offered several unique choices, at an affordable price, with a quick turn around. ArtisLogo.com was a perfect match for all three.

Matthew Jones :: Sporties.Us


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